Description
This article highlights the importance of websites for congregations and argues that websites need to provide a good UI (User Interface) and UX (User Experience).
Features
Analogy to understand bad website user interfaces and experiences; Explanation of how bad experiences lead to lower rankings in search engines; Ways to use data to track and improve your website.
Recommended Audience
Leaders involved in congregational website design, updating and monitoring. administrative or communications staff
Cost
Free
Practical Applications
- Read to understand the basics of user interface and user experience as they apply to your website.
- Use this article to develop tools to track how user-friendly your website is.